Anybody see the last issue of Law & Politics? My friend, Joe Crumley ran an ad that was “tongue in cheek”; self-deprecating about his failure to place an ad touting himself in the Super Lawyers issue.

This trick was pretty good - it was funny, timely, set himself apart from the herd, and if I could, I would give him the Super Ad Award for the last month.

Keep it up, Joe.

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